Our Story

It all started in Los Angeles, CA, in a city renowned for its diverse culture and vibrant entrepreneurial spirit, two individuals, Saad Zariff and Ali Farooq, embarked on a remarkable journey that began with a business meeting at the iconic Portos Bakers. Their story is one of friendship, shared passion, and a collective desire to make a lasting impact on their community.

It was a sunny afternoon in the heart of Los Angeles when Saad Zariff and Ali Farooq met in person for the first time. Saad was working for an ethical/faith focused wealth management firm and Ali was working for an ethical mortgage while managing assets for his Muslim clients.

What started as a business meeting soon grew into a genuine friendship. Over the course of nearly a decade, Saad and Ali built upon their first meetup. They discovered a shared vision, a deep-rooted desire to give back to their community and make a positive difference in the lives of those around them.

Motivated by their respective experiences, Saad Zariff and Ali Farooq recognized the urgent need to empower and uplift their community.

What started from just one text message, materialized as ‘Nama Private Wealth, the firm is ’ designed to offer financial well-being services to Millennials, Gen Z and Gen Y members of the community to create a healthy balance and understanding of wealth accumulation, preservation and how to live in the present and plan for the future.